All the cleaning that falls by the wayside during the busy days can be accomplished during rainy periods. While a slew of rainy days can put a dent in your profits, they also provide an opportunity to put your carwash in order. “I would say the fall definitely seems to be the slowest season around the industry, but which season is best or worst, honestly, from what I’ve seen, is just dependent on what year you happen to look at,” Dubay states. Innumerable variables account for some wacky changes in weather year over year, and what might be a slow fall one year could be a killer season the next. However, don’t let generalizations about the seasons set your expectations in stone. With parents getting into a new traffic pattern at the start of the school year, they’re having to develop a new routine. Another reason, he states, may have to do with the back-to-school season. A fall day could start out sunny and then start pouring down rain midway through before going back to being clear again. Krusz believes the reason may largely have to do with the transient, unpredictable weather. In the fall, pollen, mud, dust, leaf debris and even snow all provide great reasons for a car to get a wash, but for whatever reason, customers appear less willing to wash at this later time of year. During the spring season, pollen and bugs can pull in huge revenue.
Both feature moderate temperatures and a slew of natural elements that can attack cars, leaving them ripe for washing. Spring and fall are two sides of the same coin. Springing into action and falling out of favor Of course, rain presents a threat year-round to all parts of the country, especially during the transition months. We also push the waxes so that the car has some wax on it, which enables the rain to bead up better.” “So, we give you 48 hours to come get your car rewashed for free. “For the wintertime in the West Coast, we do a lot of rainy day specials, or we often do what’s called a rain-check policy,” Chris McKenna of McKenna Assets in Los Angeles describes. However, what about the areas of the country that don’t see snow? In fact, some areas, like the West Coast, typically have their rainy season during this time, making this one of the slower - if not slowest - seasons of the year. Thus, the main services you are going to want to promote are your chassis bath, undercarriage wash and rust inhibitor. Promotional opportunitiesįor snowy climates, your winter advertising should focus around vehicle protection, i.e. “If it’s cold, rotate them inside regularly for their comfort and so they don’t get frostbite,” Dubay adds. In addition, provide team members with hand warmers. While heated tunnels and bays will help keep them thawed out, make sure they have heavy jackets, hats and gloves as part of their uniform. Use the early fall to stock up on salt and ice melt, and make sure any shovels, salt spreaders and ice cones are in good condition and ready to use throughout the season.įinally, remember to keep your team members warm.
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In addition to keeping equipment in tip-top shape, you also need to keep your lot free of ice and snow for the safety of both employees and customers. And, we’re making sure that no ice not only builds up on the racks for the customer but also on our equipment.” Clean’s Car Wash in the Cleveland area, notes, “It’s on us to do an increased level of attention to detail during those winter months, and we’re looking to make sure all the bells and whistles of the carwash aren’t frozen over - that the nozzles, the tips, all the applications for the carwash are actually giving the customer what they’re paying for. Your carwash will take an annual beating from winter weather, so while routine maintenance year-round is always important, it’s especially critical during this time.
In addition to using heated floors, heated dryers and other heating equipment, you can also use hot water in the wash to help prevent ice buildup and wear and tear on equipment. In the spring, they turn it off and idle the equipment.
In the fall, they prep this equipment and make sure it is ready for a season of hard work. For instance, Ty Dubay, chief operating officer of Mike’s Carwash, which has locations in Ohio, Kentucky and Indiana, notes that the chain’s washes use floor heat to keep the snow and ice from freezing. In addition to winterizing certain equipment, such as air doors, you also need to prep your heating equipment. As for regions that don’t receive much snowfall, these are likely to be your slower months.
For these areas, however, this is also the season that requires the most preparation. The new year begins in the heart of winter - which can mean a great start to the year for regions that see snow throughout the season.
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